Bit Literacy by Mark Hurst

Author:Mark Hurst [Hurst, Mark]
Language: eng
Format: epub
Tags: Self-Help.Business & Career
ISBN: 9780979368103
Google: N7zXPAAACAAJ
Amazon: 0979368103
Barnesnoble: 0979368103
Goodreads: 532433
Publisher: Good Experience Press
Published: 2007-06-15T00:00:00+00:00

The hook and support are discussed above; thus, the context and optional appendix are described in more detail below.

Context

Computer scientist Alan Kay once wrote that people only learn in relation to something they already understand. This is a brilliant insight that applies broadly to teaching and design, but also to the construction of any bit-literate message. The first job of a communicator is to ensure, before delivering the message, that the recipient has the right context.

Context is naturally present in many media. Printed newspapers, for example, give physical cues—the front page, the section headings and dividers, the date at the top of every page—that set the framework for the reader to understand the content of the articles. Online, e-mails have the advantage of basic context built in, displaying the date and sender’s name before the message starts. (A well-written Subject line might also be considered a part of the context, before the body delivers the full-fledged hook.)

Many bit-based documents, however, do not have the advantage of natural context, and so it often needs to be added. When creating such documents, users must ensure that they set context before getting to the hook. This means starting with the following:

document title

author’s name

date (of this particular version of the document; it should match the date in the file name, as described in the “naming files” chapter)

optional “preface”: anything necessary to explain why this document was created, or to catch people up (e.g., for a deliverable in the middle of a long project)

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